The "My fair Money" platform has been launched in 2020 in Germany in the context of a project financed by the European Commission (Life) and the German Government (NKI). It is operated by '2° Investing Initiative' Germany. The development of an enhanced version for the French market is under construction.
The platform aims at showcasing innovations regarding the integration of sustainability into financial advice. Its content is open-source in order to enable robo-advisors and financial advisors to replicate it.
The platform (in German only) includes 3 modules:
Based on consumer research, the video outlines four standard profiles vis-a-vis sustainability criteria and ask users to choose the closest to them
Based on the results of mystery shopping visits, the video outlines the key steps of an interview with a financial advisor, and how to integrate sustainability investment objectives into one's client profile
Based on scientific research, the video explains in simple terms the concept of investor impact and the risks of 'impact washing'
Based on the analysis of marketing practices, the video explains in simple terms the risk of miselling of ESG products to impact investors